Andrew Schwartz—Information Adept
Making the complex simple
Andrew Schwartz
Technical Writer
Instructional Designer
Webmaster
Copywriter
Information Architect
Content Strategist
Technical Writing Samples
see my Resume for more detailed information
Andrew Schwartz
Technical Writer
Marketing Samples
see my Resume for more detailed information
Andrew Schwartz
Copywriter
Miscellaneous Samples
see my Resume for more detailed information
Andrew Schwartz
Instructional Designer
Webmaster
What's the Difference?
These two terms—Information Architecture and Content Strategy—are often confused with each other, as they overlap in many ways. They are, in my experience, quite different things, but are best viewed as part of a single, organic, whole.
Information Architecture is the structure that is created to hold the information you want to be seen by whoever; the menus, pages and their layout, navigation, etc.
Content Strategy is the actual information you intend to deliver.
The melding of these two comprises the User Experience (UX) that an individual perceives when visiting a website or undertaking a learning task. I think this must be both educational and engaging, and in all the work I have ever done I have tried to accomplish the goal of making the UX the best I can. UX is a very hot topic nowadays, and you can get a certification in it, but I have escaped that, so far.
I think a very good article on this subject can be found here, and I encourage you to read it, if you have the inclination.
Andrew Schwartz
Information Architect
Content Strategist
Andrew Schwartz
Technical Writer
Instructional Designer
Webmaster
Copywriter
Information Architect
Content Strategist
A website such as this one, is like a life: it needs constant improvement and change, or else it is a dead thing.
Please be so kind as to visit my Online Resume, and my Musings pages, for much more about me, who I am, what I've done and what I can do for you.
Oh, and more samples (hard copy and other things) are available by personal request.